Pune-based emerging entrepreneur Anuradda Iyerhas launched her venture Anusrii Fabricss in support of rural India.
The ongoing pandemic has brought huge upheavals in income as well as loss of livelihood for many, especially the lower-income group. Anusrii Fabricss will bring some reprieve for rural India since all the products of the company will be sourced from there.
The company’s brand – Sreeyanna, introduces sustainable fabric which is eco-friendly, and labeled -BREATHE HEALTHY ENERGY. The Founder of Anusrii Fabricss, Anuradda Iyer, has focussed on two pertinent issues while setting up her business – good health and preservation of the environment.
“We have endeavored to incorporate our age-old legacy in the fabrics of our products. Alegacy that encourages the use of natural fibers, natural colors, and natural medicinal properties in fabrics.” Says Founder Anuradda Iyer. “Anusrii Fabricss offers its’ clients, the dual advantage of enhancing their appearance as well as providing them with manifold health benefits through our breathable fabric” she goes on to add.
The vision of the company is to provide products that enhance skin and health benefits for its clients while remaining eco-friendly. The wide array of products sourced from rural India include – sarees, kurtis, handkerchiefs, masks, and stoles. All the products are available online currently, through a user-friendly portal.
In a bid to encourage and support Indian livelihood, the company sources its products from all across rural India – spanning the North, South, East, and West. They have both direct and indirect sources of contact for procurement and maintain a database that is continuously evolving and growing. To further enhance its’ endeavor of supporting the Nation and society, Anusrii Fabricss will set aside 2% from the sale of every product for CSR activities and 1 % for the weavers of rural India. Anusrii Fabricss has also charted out employment opportunities for specially-abled people and orphanages.